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A Look Ahead: One Beverly Hills
RDC members received an exclusive preview of One Beverly Hills, led by RDC President Kathy Gohari.
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News, insider guides, and the stories behind the world’s most iconic luxury shopping destination.

Guides · News
RDC members received an exclusive preview of One Beverly Hills, led by RDC President Kathy Gohari.

New on Rodeo · News
As the Rodeo Drive Committee celebrates 50 remarkable years, Harry Winston celebrates 40 years on the iconic avenue.

New on Rodeo
Less I, more us — Maria Grazia Chiuri's first collection for FENDI places the wardrobe at the service of the body.
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New on Rodeo
A new chapter of Italian Stories: Tod's Autumn/Winter 2026/27 campaign, shot by Alasdair McLellan at Villa San Martino.
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Wild fauna reigns over Cartier's latest creations — jewels and watches that observe nature as closely as possible.
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auruBOROS — Bvlgari's first public installation in the United States brings the Serpenti icon to New York's High Line.
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Chevron by David Yurman — clean lines, bold angles and innovative materials, a symbol of the pursuit of excellence.
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The Étoilée collection continues to shine — new Color creations reinterpret Andrea Buccellati's iconic design.
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New on Rodeo
For the Fall/Winter 2026 season, Frette introduces Design Reform, a study in geometric design where precision and softness coexist. Structured motifs and intricate jacquards define a visual language rooted in clarity. Drawing on a modernist sensibility, the collection expresses form through pattern and texture, with structured designs softened by subtle curves and fluid lines.
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Beverly Press

New on Rodeo
Fourth Annual Rodeo Drive Celebrates Fashion Unveils August 2026
Press Release

New on Rodeo
Always ready for the sun, Cartier creations set the tone for summer. Shop the collections at Cartier on Rodeo Drive .
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New on Rodeo
The RM 64-01 Tourbillon Colnago is the convergence of two visions of engineering, both driven by a desire to create objects capable of delivering exceptional performance and artistic excellence. This mechanism does not simply measure time. It honours movement, celebrates speed and pays tribute to the irreplaceable human hand behind every extraordinary object.
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New on Rodeo
From a small village in Italy to a global vision built on dignity, craftsmanship, and purpose, discover the story behind one of fashion’s most influential voices. Introducing the official trailer for BRUNELLO: THE GRACIOUS VISIONARY, in theaters across the U.S., CA, UK & Ireland July 24th.
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New on Rodeo
This July 1, 2027, Tod’s celebrates the quality and tradition of Made in Italy with The Art of Craftsmanship.
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New on Rodeo
Tod’s is pleased to announce HAN, a member of the leading K-pop group Stray Kids, as its new Brand Ambassador.
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New on Rodeo
Tod’s presents the Marlin project, a collection inspired by the legendary boat once owned by John F Kennedy.
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New on Rodeo
The Spring 27 Balenciaga collection by Pierpaolo Piccioli is an interrogation of the house’s fundamental couture identity, an evolution of the approaches and obsessions of Cristóbal Balenciaga, and a reconsideration of clothing.
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New on Rodeo
Balenciaga TechWear and its launch activities prioritize body integrity, personal dedication to ritual, and the human motivation to self-preserve by savoring life daily. The Fall 26 Balenciaga TechWear line is available in select stores worldwide and on balenciaga.com .
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Add a stylish touch to Father’s Day celebrations. Shop gifts at Cartier Beverly Hills.
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The Balenciaga 2026 Soccer Series is available on Rodeo Drive and on balenciaga.com .
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Luxury Travel Magazine

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The House introduces the first chapter of its new campaign to celebrate the summer season.
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Presented at Malibu Pier, the show took place within one of California’s most iconic coastal landscapes.
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New on Rodeo
The Balenciaga Le City, Le 7 Bowling, and Rodeo bags, along with the Fall 26 Collection, are available now on Rodeo Drive .
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New on Rodeo
The RM HJ-02 In-House Automatic Tourbillon marks the second chapter in the Brand’s high jewellery saga. Comprising 12 unique timepieces organised into four chromatic universes: pink, violet, blue and green – the collection approaches jewellery as an integral part of the watch’s construction, with stones shaping the unique character of each timepiece.
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New on Rodeo
Balancing momentum with powerful watchmaking expertise, the Cartier Roadster returns.
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New on Rodeo
Tod’s presents the Marlin project, a collection inspired by the legendary boat once owned by John F Kennedy.
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New on Rodeo
The first Balenciaga shoes crafted in collaboration with Manolo Blahnik, featured in the Fall 26 Collection, Body and Being, launch in select stores. Visit Balenciaga on Rodeo Drive to shop.
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New on Rodeo
Frette returns to a category that has long shaped the brand’s storied history with a renewed expression of table linens. From formal dining rooms to intimate family tables, Frette’s linens have, for generations, been woven into the beauty and tradition of sharing a meal.
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New on Rodeo
Launched in 2025 to celebrate the fiftieth anniversary of the founding of Giorgio Armani, ARMANI / Archivio is a project conceived to preserve and enhance the brand’s heritage.
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New on Rodeo
The most successful Winter Olympian in history, Johannes Høsflot Klæbo, joins the Richard Mille Family to further strengthen the Brand’s presence in winter sports. Winter Olympics all-time gold medal leader with 11 gold medals-Won six golds at 2026 Milan-Cortina Games- Wears the RM 67-02 Automatic Extra-Flat
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New on Rodeo
At this year’s Watches & Wonders, Cartier enriches its ever - dynamic repertoire through a unique mastery of savoir-faire. Discover watches at Cartier Beverly Hills.
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New on Rodeo
The Generation Gucci campaign centers on a collective of individuals who embody the new generation of the House.
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New on Rodeo
At Richard Mille, there are certain models that find their sweet spot in extreme understatement, focalising all the technicity of contemporary haute horlogerie into an architecture stripped down to absolute mechanical necessity. The new RM 55-01 Manual Winding fully ascribes to this approach, projecting a resolutely airy structure.
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New on Rodeo
Balenciaga launches a campaign featuring the Radar and Triple S.2 sneakers, created by Creative Director Pierpaolo Piccioli. These breakthrough footwear lines represent the latest in Balenciaga’s longstanding distinction as a leader in luxury sneaker design. Visit Balenciaga on Rodeo Drive to shop.
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New on Rodeo
The Maison revives a distinctive chapter of its design history, with the pioneering encounter of precious gold and industrial steel. From the sculptural power of B.zero1 to the sinuous mastery of Bvlgari Tubogas, the new creative launch unfolds as a visionary dialogue between heritage and contemporaneity.
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New on Rodeo
Gucci unveils a new campaign centered on the endless appeal of the House’s handbags, exploring the instinctive connection that forms between object and desire. The campaign reflects a singular idea: when a bag becomes part of one’s world, it occupies the mind completely.
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New on Rodeo
The reigning UFC Featherweight and Lightweight World Champion, Ilia Topuria, joins the Richard Mille Family, becoming the first combat sports athlete to enter the Brand’s roster of partners.
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New on Rodeo
The line’s proven adaptability and the role Le City has played in bridging Balenciaga’s creative eras make it a timeless, undaunted icon—one that represents mutual appreciation between intrepid designers and an enduring legacy of leather savoir-faire. Updated styles move the line in a lavish, architecturally evocative direction while adhering to evolving codes. Visit Balenciaga on Rodeo Drive to shop.
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New on Rodeo
Balenciaga’s newest footwear innovation is one of Creative Director Pierpaolo Piccioli’s first for the House. Accounting for a respect for legacy as well as the accelerating pace of contemporaneity, its name derives from classic potential-tracking technology: the Balenciaga Radar Sneaker.
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New on Rodeo
To find the light. The Balenciaga Winter 26 Womens and Mens collection by Creative Director Pierpaolo Piccioli takes as its essence the High Renaissance artistic technique of clair-obscur —a search for the tension between darkness and light.
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New on Rodeo
Richard Mille continues to add to its roster of athletes, and Sam’s dedication to diversity and accessibility, along with her passionate advocacy for women’s sports, makes her the ideal partner.
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New on Rodeo
The annual Father's Day celebration of automotive excellence returns to Rodeo Drive, featuring rare and exotic vehicles. The free public event runs 10 a.m. to 4 p.m. with opportunities for car owners to submit vehicles for display.
By Kathrin Shamam

New on Rodeo
The House unveils Gucci: La Famiglia, a new campaign revealing wardrobes that mark the genesis of a new Gucci era by Demna: unapologetically sexy, extravagant, and daring. First unveiled in September, the La Famiglia collection reflects Demna’s ongoing research into the House’s archival and visual codes across multiple eras, in anticipation of and building up to his personal vision for Gucci, which will be revealed in February.
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New on Rodeo
With the campaign launch, the Balenciaga Summer 26 Collection is available in select Balenciaga stores worldwide and on balenciaga.com starting February 17th.
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New on Rodeo
The new RM 41-01 Tourbillon Soccer tackles a unique challenge, fully tracking a match through the prism of Haute Horlogerie.
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New on Rodeo
Giorgio Armani presents a new take on special occasion dressing for the Spring / Summer 2026 season.
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New on Rodeo
The Spring/Summer 2026 collection positions the home as an intimate sanctuary of self-expression, shaped by refined textiles, enduring comfort, and timeless beauty.
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New on Rodeo
The Balenciaga Bolero explores the House’s leathercraft heritage and interprets the archive’s architectural volumes, named for a seminal design by Cristóbal Balenciaga himself.
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New on Rodeo
Bvlgari introduces "Bvlgari Eternal," a new collection that reinterprets archival designs, beginning with the Vimini creations.
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Fashion Industry Specialist Returns to Helm the Iconic, Beverly Hills Luxury Destination with New Executive Leadership and Bold Vision Ahead of Global Events in Los Angeles. Houman Mahboubi and Risa Misawa elected to serve on Executive Committee with returning members Kiersten Dunn, Chelle Kearney, Kay Monica Rose, and Mark Tronstein. Photo credit: Rodeo Drive Committee President Kathy Gohari, photo by Kate Jones, courtesy Rodeo Drive Committee.
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Marking its 30th anniversary, the Rodeo Drive Concours d’Elegance will celebrate the theme “Luxury in Motion” with an unparalleled lineup of rare hypercars, vintage classics and exotic vehicles in Beverly Hills on Sunday, June 15. The ultimate Father’s Day event will run from 10 a.m. to 4 p.m. and is free to attend.
Press Release

New on Rodeo
The milestone 30th anniversary edition celebrates 'Luxury in Motion' with hypercars, classics, and exotic vehicles. Features world-class displays from O'Gara Coach Beverly Hills including McLaren, Aston Martin, and Lamborghini's newest models.
By Rodeo Drive Committee

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Second Annual Rodeo Drive Celebrates Timepieces and Fine Jewelry.
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Second Annual Rodeo Drive Celebrates Fashion Unveils August 2024.
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Rodeo Drive Concours d'Elegance hosts nearly 50,000 at 29th annual Father's Day car show.
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RODEO DRIVE CONCOURS D'ELEGANCE AMAZING CARS ON THE WORLD'S MOST ICONIC STREET FATHER'S DAY, JUNE 16
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New on Rodeo
Launching on May 10th, 2024, a campaign photographed by Mario Sorrenti showcases the Balenciaga Rodeo Bag, an instant icon named for the world-famous intersection of luxury and fashion, Rodeo Drive in Beverly Hills. The series features Balenciaga brand ambassador and Australian-American actress Nicole Kidman, Chinese actress and singer Yang Chaoyue, and American model Amelia Gray. Their individuality is on display, set against a soft grey field in striking portraits.
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New on Rodeo
BEVERLY HILLS, Calif.--The Rodeo Drive Committee announced today the launch of a new, annual program of collaborative, street-wide, retail activations, Rodeo Drive Celebrates.
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Guides
Interview with Scot Prescott, owner of Auto Vault, exploring his 40-year journey from car wash entrepreneur to custodian of prestigious vehicles stored beneath Rodeo Drive. Features discussion of iconic cars and the origins of the Rodeo Drive Concours d'Elegance.
By Rodeo Drive Committee

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Guides
A curated guide to fall/winter 2022 collections, featuring Gucci's 'Exquisite' campaign, Veuve Clicquot's 'Solaire Culture' exhibition, the Dior Men's pop-up, and dining recommendations. Highlights the annual Rodeo Drive Holiday Lighting Celebration.
By Rodeo Drive Committee

Guides
Curator Neville Wakefield interviews photographer Anthony Hernandez about his decisive street photography series capturing Rodeo Drive in 1984 — exploring themes of consumerism, isolation, and the intersection of class and culture.
By Neville Wakefield

New on Rodeo
A preview of Louis Vuitton Men's Temporary Residency featuring Virgil Abloh's Spring-Summer 2021 collection — bright red shipping containers, augmented reality experiences, and the brand's bold arrival on Rodeo Drive.
By Rodeo Drive Committee

Guides
An extensive conversation between Fred Hayman's son Robert and book author Rose Apodaca chronicling the retail visionary's transformation of Rodeo Drive through Giorgio Beverly Hills, iconic fragrance launches, and lasting civic contributions.
By Rodeo Drive Committee

Guides
A curated list of ten landmark fashion films spanning 1961–2020 — from Breakfast at Tiffany’s and Pretty Woman to documentaries on Karl Lagerfeld, Valentino, Coco Chanel, Dior, Yves Saint Laurent, Alexander McQueen, and Bill Cunningham.
By Rodeo Drive Committee

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Coverage of the socially-distanced 2021 Beverly Hills Tour d'Elegance — a moving parade of fifty exotic automobiles honoring first responders. Features an interview with Bruce Meyer on the event’s origins.
By Rodeo Drive Committee

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