Frette Introduces Design Reform, A Study in Geometric Design

For the Fall/Winter 2026 season, Frette introduces Design Reform, a study in geometric design where precision and softness coexist. Structured motifs and intricate jacquards define a visual language rooted in clarity. Drawing on a modernist sensibility, the collection expresses form through pattern and texture, with structured designs softened by subtle curves and fluid lines. Rich materials and layered textures create depth while the palette reflects a gradual shift in seasons. Verdigris, a new colourway inspired by the blue-green patina found on copper, brass, and bronze, anchors the collection before deepening into richer autumn tones. This sense of transition extends into the campaign, conceived as a continuation of summer. Shot between Lake Como and Milan, the imagery captures the feeling of returning home after time away, holding onto a trace of the season. Light and atmosphere evolve throughout the imagery, balancing moments of brightness with softer, more intimate compositions. With Design Reform, Frette defines a clear and confident design perspective. Bold motifs are softened through material and technique, resulting in a collection shaped by modern sophistication. Shop the collection at Frette Beverly Hills . 9521 Brighton Way, Beverly Hills, CA 90210