Balenciaga’s Heart And Body Campaign Featuring A New Community

February 17th, 2026 marks the release of a Balenciaga campaign lensed by David Sims announcing the first brand ambassadors and friends of the House appointed under Pierpaolo Piccioli’s creative direction—and contextualizing his first Balenciaga collections: Summer 26, The Heartbeat, and Fall 26, Body and Being. “I chose individuals, not characters,” says Piccioli. “Human beings with distinct stories, faces marked by experience, vulnerability, and nuance. I was not looking for constructed personas, but for real presence. At the center of Summer 26 is the creation of a new community—different, yet connected by shared values: respect, sensitivity, strength, freedom. Not sameness, but resonance.” With the campaign launch, the Balenciaga Summer 26 Collection is available in select Balenciaga stores worldwide and on balenciaga.com starting February 17th. Visit Balenciaga on Rodeo Drive to shop.