“Rodeo Drive Celebrates Timepieces and Fine Jewelry” Returns This October

This October, Rodeo Drive turns its attention to the art of time. Rodeo Drive Celebrates Timepieces and Fine Jewelry returns on Monday, October 5, 2026, bringing the world's leading watchmakers and jewelers into focus as part of the yearlong celebration of the Rodeo Drive Committee's 50th Anniversary.

Harry Winston Lines the Street

Starting October 5, a new street-pole banner program sponsored by Harry Winston will line Rodeo Drive. The House of Harry Winston, founded in New York in 1932, brought its designs to Rodeo Drive in 1986 and moved its West Coast flagship to 310 North Rodeo Drive twenty years later. This year, as the Rodeo Drive Committee marks 50 years, Harry Winston celebrates 40 years on the street and two decades at its current address. Read more here

What's Happening on Rodeo Drive

Throughout the celebration, members along the street are marking the occasion with their own special moments.

Harry Winston: In-Salon Tours

The Harry Winston salon at 310 North Rodeo Drive welcomes guests for in-salon tours featuring Beverly Hills exclusive creations and high jewelry timepieces. The tours are offered on the following dates:

• October 5 to 11

• October 17 and 18

• October 24 and 25

• October 31

For the most personalized experience, appointments may be scheduled in advance at HarryWinston.com. Read more here

Thursday, October 8: Mikimoto Welcomes Guests

On Thursday, October 8, from 12 to 6 p.m., Mikimoto welcomes guests to its boutique at 9500 Wilshire Boulevard with a floral display and Japanese mochi treats. A lovely moment to discover the house's cultured pearl jewelry in person.

Thursday, October 8: Pomellato Opens Its Doors

On Thursday, October 8, from 3 to 6 p.m., Pomellato invites everyone to stop by its boutique at 445 North Rodeo Drive for an afternoon of Franciacorta and pasticcini. The event is open to the public, and a lovely way to discover the maison's latest creations in person.

October 5 to 11: L'Heure du Vin at Vicky on Rodeo

Every evening from October 5 to 11, from 6 to 9 p.m., Vicky on Rodeo hosts L'Heure du Vin, with special celebration prices on wine and beer. Read more here

New Collections to Discover

Throughout the month, the houses on Rodeo Drive are showcasing their newest pieces, including:

With more than 25 watch and jewelry brands on the street, including CHANEL, IWC, Jaeger-LeCoultre, Louis Vuitton, Mikimoto, Patek Philippe, Piaget, Richard Mille, Rolex, Vacheron Constantin and Westime, there has never been a better time to explore. View the full release