“Rodeo Drive Celebrates Timepieces and Fine Jewelry” Returns This October

This October, Rodeo Drive turns its attention to the art of time. Rodeo Drive Celebrates Timepieces and Fine Jewelry returns on Monday, October 5, 2026, bringing the world's leading watchmakers and jewelers into focus as part of the yearlong celebration of the Rodeo Drive Committee's 50th Anniversary.

Harry Winston Lines the Street

Starting October 5, a new street-pole banner program sponsored by Harry Winston will line Rodeo Drive. The House of Harry Winston, founded in New York in 1932, brought its designs to Rodeo Drive in 1986 and moved its West Coast flagship to 310 North Rodeo Drive twenty years later. This year, as the Rodeo Drive Committee marks 50 years, Harry Winston celebrates 40 years on the street and two decades at its current address. Read more here

Thursday, October 8: Pomellato Opens Its Doors

On Thursday, October 8, from 3 to 6 p.m., Pomellato invites everyone to stop by its boutique at 455 North Rodeo Drive for an afternoon of Franciacorta and pasticcini. The event is open to the public, and a lovely way to discover the maison's latest creations in person.

New Collections to Discover

Throughout the month, the houses on Rodeo Drive are showcasing their newest pieces, including:

• Buccellati presents the new Etoilée Color and Etoilée Mini creations, adding rubies, spessartines, pink and blue sapphires and tsavorites to a design first inspired by Ancient Roman mosaics. Read more here
• David Yurman introduces Chevron Tags from The Chevron Collection, hand-set with gemstones and pavé diamonds. Read more here
• Cartier invites visitors to step Into The Wild, with new creations drawn from its famous menagerie. Read more here

With more than 25 watch and jewelry brands on the street, including CHANEL, IWC, Jaeger-LeCoultre, Louis Vuitton, Mikimoto, Patek Philippe, Piaget, Richard Mille, Rolex, Vacheron Constantin and Westime, there has never been a better time to explore. View the full release