Rodeo Drive, now world-renowned, began as little more than a bridle path. Pioneering designers, hoteliers and entrepreneurs transformed it into a rival to New York’s Fifth Avenue — with sun, palm trees and Hollywood sizzle. How did it happen? Is it a street or a state of mind? How does it adapt to change? Rodeo Drive – The Podcast brings you the stories of the people who imagined the inimitable, three-block stretch in Beverly Hills, bringing showmanship and glamour to retail excellence. Tune in to hear host Bronwyn Cosgrave in conversation with fashion and design luminaries, retailers, and chroniclers including Rose Apodaca, Nicolas Bijan, Nicola Cagliata, Michael Chow, Kathy Gohari, Robert Hayman, Stephen Jones OBE, Dame Zandra Rhodes, Cameron Silver and many more, about the intoxicating combination of fashion, art and entertainment that put Rodeo Drive on the map – and what they envision for the future of the famous luxury thoroughfare.
Episodes are released twice monthly.
Listen to Rodeo Drive – The Podcast here or subscribe, rate and review wherever you get your podcasts!
Collaborations between brands are in vogue. But what about teaming up with a city: Los Angeles? When Sergio Zambon created the 2 Moncler 1952 menswear collection he tapped four edgy LA creatives — AD.iii, Balthazar Getty, Libertine and Undefeated — for a cross cultural blend of Moncler’s classic quilting with LA’s shine and street smarts.
Bronwyn Cosgrave talks to Zambon about the unusual mash-up, and why LA is a magnet for designers right now.
“It’s the city that lately changed from being an American big city to a world city. We’re not just talking about new buildings or new projects, it has really changed in a cultural way.”
She also talks with James Bond – co-founder of Undefeated – and AD.iii’s Aaron Thompson about melding their visions with Moncler.
Booth Moore, Women’s Wear Daily’s Executive Editor, West Coast shares her take on the collection. “Two brands are better than one these days“, she says, adding “…what Moncler has done is taken a heritage sport product and brought it into the future.”
Image Caption: Looks from 2 Moncler 1952 Collection, courtesy Moncler.
Rodeo Drive – The Podcast takes to the open road, exploring the fabulous car culture on Rodeo Drive.
“Rodeo Drive is a fashion street, and along with that comes jewelry, watches, and cars,” says Bruce Meyer, founding chairman of the Petersen Automotive Museum and founder of the Rodeo Drive Concours d’Elegance, the show of collectible cars that brings thousands of people to Rodeo Drive each Father’s Day.
Host Bronwyn Cosgrave talks to Rodeo Drive’s favorite car fanatic: comedian Jay Leno. Leno, host of CNBC’s Jay Leno’s Garage, riffs on his passion for buying, and fixing up, cars and motorbikes; his motivations for collecting and the importance of buying what you like; how the pandemic might affect the luxury car market; the future of self-driving cars, and the mishaps that can happen when you drive and eat at the same time.
Cosgrave also gets a sneak preview from Marek Reichman, Chief Creative Officer and studio head at Aston Martin, of what 007 will be driving in “No Time To Die”, the 25th James Bond film that premieres in November.
Meyer and Kathy Gohari of the Rodeo Drive Committee, talk about why the legendary three blocks are a magnet for hot wheels. “Many times on the weekends, we see some of our regular clients who have special cars to enjoy their downtime – and sometimes even their outfits match the car. They’re customized to the extreme. We’ve seen everything from crystal-studded license plates to velvet-covered skins covering the entire car,” says Gohari.
Image Caption: Jay Leno driving his 1934 Rolls-Royce Merlin, courtesy Big Dog Productions, Inc.
Hollywood and fashion are joined at the hip. But what happens when a pandemic puts a hold on red carpet ceremonies?
Enter the VIP world of Rodeo Drive, with secret back entryways and private fitting rooms. Hear how stylists, brands and designers turn actors into fashion icons.
Stylists Alexandra Mandelkorn talks about working with Janelle Monae to create the most sensational outfit at the 2020 Oscars, and Mary Fellowes explains how she made Olivia Colman the queen of the 2019 red carpet.
Host Bronwyn Cosgrave asks what will the red carpet look like in the time of COVID-19 and heightened awareness around race.. Prestigious film festivals including the Venice International Film Festival, Toronto International Film Festival (TIFF), Sundance Film Festival and the 72nd Primetime Emmy Awards are taking place, but in a socially-distanced way. The 93rd Academy Awards has been postponed, and will take place in April 2021.
“I can’t wait to see the first actress that pulls off a mask that matches her dress or intentionally doesn’t match it,” says Chris Gardner, columnist at The Hollywood Reporter. He adds, “some of those masks won’t just be color coordinated. They’ll be political statements. So it could be really exciting.”
Hear also from Paola Jacobbi at Vanity Fair Italia. British miliner Stephen Jones OBE; Robert Hayman, entrepreneur, son of Fred Hayman and member of the Rodeo Drive Committee, and author and design curator Rose Apodaca as they reflect on Rodeo Drive’s historic role in powering the red carpet – Hollywood’s all-important fashion runway.
Image Caption: Fred Hayman, founder of Giorgio Beverly Hills on Rodeo Drive and appointed Official Fashion Coordinator for the Academy Awards in 1989 at his annual Oscar fashion preview held with the blessing of the show’s producers and with gowns from New York and Paris designers, whether they sold at the store or not, image courtesy Fred Hayman Archives.
Window shopping is an art form for everyone to enjoy, even in an era of phone gazing and online retail. In episode 5 of Rodeo Drive-The Podcast three legendary window designers talk about their work: Simon Doonan, former Creative Director for Barneys, and LVMH’s Faye McLeod and Ansel Thompson. Hear them talk about the three-second rule, and what it takes to create boutique windows that astonish passersby– from rats in tuxedos to collaborations with world-renowned visionaries Virgil Abloh, Frank Gehry, and Yayoi Kusama. McLeod and Thompson also talk about designing during the pandemic — with children painting rainbows — and how global awareness, sustainability and ideas of street theater are finding expression in storefront windows that capture today’s culture. “How do you appear to be sensitive to all the things that are going on…while also wanting to distract people and make them feel that life is hedonistic and fun?” asks Simon Doonan. Find out, in this episode of Rodeo Drive-The Podcast.
In the early 1970s a young clothing designer named Bijan Pakzad packed his bags and left Iran, dreaming of conquering America. Four decades later the building that housed the original Bijan boutique on Rodeo Drive was purchased by LVMH for $122 million, and Bijan had become the “world’s most expensive designer”, sought after by presidents and basketball stars.
Bijan’s son Nicolas, CEO and co-owner of the House of Bijan, takes listeners on a tour of the storied, by-appointment only boutique, and explains how he is redefining the Bijan brand for tomorrow’s customers. He also revisits his late father’s past, explaining the secrets to Bijan’s success, his love of yellow, and what he meant to generations of Persian Americans who decamped to Los Angeles during the Iranian Revolution.
“He just did the most unbelievable, controversial things that people wanted to know ‘What’s the story here?’,” says Nicolas Bijan.
Weighing in on Bijan’s “story” is Pari Ehsan – the Instagram fashion influencer who runs the online platform Pari Dust; and Porochista Khakpour, author of Brown Album: Essays on Exile and Identity.
When Giorgio Armani opened his flagship mega boutique on Rodeo Drive in 1988 people were stunned at the 13,000 square feet interior with a sweeping staircase, white gold leaf and glorious light.
It was created by Michael Chow, legendary restaurateur and artist. It inspired Armani’s famed uplit runway, became a Hollywood hot spot, and set the trend for retailers to team up with famous architects: think Prada and Rem Koolhaas; Louis Vuitton, Chanel and Peter Marino; Valentino Menswear, Bally and David Chipperfield.
Chow’s design for Giorgio Armani Beverly Hills has remained intact. “It’s very simple to be timeless,” says Chow. “You just have to be true to yourself.”
But is the age of the vast boutique over? Hear Bronwyn Cosgrave in conversation with Michael Chow, Interior Design magazine editor Edie Cohen and writer and former editor-in-chief of French Vogue Joan Juliet Buck.
COVID-19 and now the Black Lives Matter protests have shaken up the globe, and that includes Rodeo Drive. Bronwyn Cosgrave talks to Ruth E. Carter, the first African American to win the Academy Award for Best Costume Design, for Marvel’s “BLACK PANTHER”, and a preeminent voice in Afro aesthetics. In Trust Your Voice: Ruth E. Carter, Fashion and Protest, Cosgrave and Carter discuss her path to success–costuming more than 40 acclaimed feature films –and its impact on future generations, as well as protest and how the fashion and luxury industries can make the goals of Black Lives Matter a reality. “I think there was momentum building as far as luxury brands becoming so connected to urban fashion,” says Carter, “I feel like the pump was primed for fashion to be positioned in a place to take action now.”
It Smelled Like Money – The Story of Giorgio Beverly Hills explores how Giorgio Beverly Hills made Rodeo Drive a fashion destination, and gave the world an unforgettable perfume. An all-star cast – Robert Hayman, the son of Giorgio founder Fred Hayman, known as “The Godfather of Rodeo Drive”; Dame Zandra Rhodes; author Rose Apodaca; and Decades owner Cameron Silver – tells the story of the “quirky” boutique’s creation, its star-studded heyday and how Giorgio innovated much that is central to high fashion and retailing today. Stephen Jones OBE and perfumers Roja Dove and David Horner explain how the Giorgio Beverly Hills perfume became a blockbuster. And host Bronwyn Cosgrave asks, what comes next for the luxury thoroughfare?
Visit Rodeo Drive Recommends to read a new Illustrated online conversation between Robert Hayman and Rose Apodaca about what it was like to be in the swirl when fashion, fame and everything in between started happening on Rodeo Drive, thanks to its leading showman.
How did Rodeo Drive capture the zeitgeist and become a world-renowned, high fashion thoroughfare – and what’s next? From around the world listen to Rose Apodaca, Nicolas Bijan, Nicola Cagliata, Michael Chow, Kathy Gohari, Robert Hayman, Stephen Jones OBE, Dame Zandra Rhodes, Cameron Silver, and many more, in conversation with host Bronwyn Cosgrave about the intoxicating combination of fashion, art and Hollywood that put Rodeo Drive on the map – and what they envision for its future.
Host, Bronwyn Cosgrave.
Scriptwriter and Editor, Frances Anderton.
Editor and Audio Engineer, Avishay Artsy.
Theme music by Brian Banks.
Production Coordinators, Livia Mandoul and Callie McConnell.
Executive Producer, Lyn Winter.
Rodeo Drive – The Podcast is presented by the Rodeo Drive Committee with the support of the City of Beverly Hills.