Save the Date: Father’s Day, Sunday, June 20, 2021 from 10-11AM. New for this year, only in Beverly Hills.
An innovative and highly-anticipated car spectacle will come to Rodeo Drive on Sunday, June 20, 2021. Designed to ensure a safe and socially-distanced experience for visitors and auto enthusiasts alike, the new 2021 Beverly Hills Tour d’Elegance will present a star-studded, moving parade of fifty of the world’s finest and most exotic automobiles driven by notable individuals from film and entertainment, top collectors and city officials. Tour maps will be distributed for all to watch the exquisite rally from the sidelines along the length of its route from the Petersen Automobile Museum, past the most iconic landmarks in Beverly Hills, along its palm-dotted streets, and down Rodeo Drive.
Presented by the Rodeo Drive Committee in conjunction with the City of Beverly Hills, the not-to-be-missed Beverly Hills Tour d’Elegance will honor the outstanding work of first responders including the Beverly Hills Fire and Police departments, and will celebrate the City’s safe and healthy reopening as boutiques, hotels and businesses welcome back their customers.
The Beverly Hills Tour d’ Elegance continues a long, annual Father’s Day tradition known as the Rodeo Drive Concours D’Elegance, named “one of the 300 unmissable events in the world” by Frommer’s Travel Guide. In 26 editions, it has drawn the most sought-after automobiles from the 2015 Ford Mustang, a 1927 Rolls-Royce Phantom, a McLaren 12C, and George Barris’ 1966 TV Batmobile to Rodeo Drive for auto-enthusiasts the world over to enjoy.
The Beverly Hills Tour d’Elegance promises to be constantly in motion. Co-founder of the Rodeo Drive Concours d’Elegance and co-founder of the Petersen Automotive Museum Bruce Meyer, whose family owns GEARYS Beverly Hills and the GEARYS Rolex boutique on Rodeo Drive tells us more:
How did the idea of the 2021 Beverly Hills Tour d’Elegance come about?
Meyer: We were all set for the Concours last year and then the pandemic hit and we had to cancel it. The Rodeo Drive Concours team has planned the 2021 event with safety as the top priority. Our goal is to carry on the tradition of a Father’s Day car spectacle without drawing crowds to a central location so enthusiasts all over the City can watch the action along the length of the route from different vantage points. The result is the Beverly Hills Tour d’Elegance – a rally in motion, unlike any other, with the finest automobiles in the world touring the City’s most iconic landmarks, among them Rodeo Drive.
And how did the original Concours D’Elegance begin?
In the early 90s, Beverly Hills had a fire truck that they had no money to restore, but it was an original Beverly Hills fire truck. A group of us got together and thought we should put together a car show and restore that antique fire truck. And that’s really how it got started in Beverly Hills. And then along came Ferrari and they wanted to debut a car on Rodeo Drive. We closed the street off. We filled it with Ferraris, and it was very exciting and very successful. So with that, we thought Rodeo Drive is the perfect place to do a car show. We moved it to Father’s Day, and since then it’s become the largest single-day event in Beverly Hills.
Rodeo Drive has developed a car culture of its very own. What’s your take on this?
Meyer: Rodeo Drive is a fashion street. All the latest collections from all the great design houses are on Rodeo Drive, and along with that comes jewelry, watches, and cars. People that get new cars always love driving down Rodeo Drive. Bijan parks his Bugatti and his Rolls in front of his boutique. The automobile and Rodeo Drive always seemed like the perfect combination, the perfect match, so to speak, and it is today.
What should visitors and auto enthusiasts expect to experience at this year’s Beverly Hills Tour d’Elegance on Father’s Day?
Meyer: We missed last year, so this is going to be a great celebration. We’re proud to be honoring first responders. There’ll be about 50 cars, with celebrities and city officials at the wheel. The magnificent parade will leave from the Petersen Automotive Museum, travelling up Wilshire Boulevard, through Beverly Hills, up Beverly Drive to the Beverly Hills Hotel and down Rodeo Drive. We’re going to be in constant motion so it’s safe and accessible to all along the way – and it’ll be spectacular!
Stay tuned and check back for the latest information.
Photo credits: Ted7