When Giorgio Armani opened his flagship mega boutique on Rodeo Drive in 1988 people were stunned at the 13,000 square feet interior with a sweeping staircase, white gold leaf and glorious light.
It was created by Michael Chow, legendary restaurateur and artist. It inspired Armani’s famed uplit runway, became a Hollywood hot spot, and set the trend for retailers to team up with famous architects: think Prada and Rem Koolhaas; Louis Vuitton, Chanel and Peter Marino; Valentino Menswear, Bally and David Chipperfield.
Chow’s design for Giorgio Armani Beverly Hills has remained intact. “It’s very simple to be timeless,” says Chow. “You just have to be true to yourself.”
But is the age of the vast boutique over? Hear Bronwyn Cosgrave in conversation with Michael Chow, Interior Design magazine editor Edie Cohen and writer and former editor-in-chief of French Vogue Joan Juliet Buck.