When one Rodeo Drive was not enough, they built Two Rodeo Drive. In the late 1980s, the visionary San Francisco real estate developer Douglas Stitzel burst onto the scene with an idea for a new, European-style shopping complex. Located on the corner of Rodeo Drive and Wilshire Boulevard, it would work like a companion to the world’s leading luxury thoroughfare. Today it is lined with a restaurant and boutiques operated by some of the greatest names in fashion retail including Etro, Lanvin, Versace, Jimmy Choo as well as Tiffany & Co.
Host Bronwyn Cosgrave explores the creation of Two Rodeo Drive with Stitzel’s right hands on the project; architect Pam White and development consultant Vikki Johnson, along with architecture critic Paul Goldberger, fashion journalist Merle Ginsberg, legendary hair stylist José Eber, Bill Wiley, Director at CBRE, worldwide leader in real estate who manages Two Rodeo Drive today, and Vice-President of the Rodeo Drive Committee Kathy Gohari.
View of Two Rodeo Drive, photo by Brica Wilcox, courtesy Rodeo Drive Committee.