About Rodeo Drive

        When Fred Hayman opened Giorgio Beverly Hills at 273 Rodeo Drive in 1961, it established the Swiss-born American fashion retailer as “the Godfather of Rodeo Drive.” By launching a luxury boutique on this Beverly Hills boulevard Hayman prompted others—notably Gucci, Tiffany, Van Cleef & Arpels and Vidal Sassoon—to follow suit. Synonymous with Hollywood glamour, Rodeo Drive is recognized as a new nexus point connecting heritage with modernity, and savoir-faire with innovation.

        Today, Los Angeles and Beverly Hills draw the world’s most sophisticated artists, A-list movie stars, philanthropists and cultural institutions. Rodeo Drive’s three iconic, palm-dotted blocks are home to more than 100 of the world’s leading luxury brands with deep connections to art and culture, housed in buildings designed by the most distinguished names in international design and architecture.

        Above image by Brica Wilcox

        Nicola Cagliata

        President, The Rodeo Drive Committee

        "Rodeo Drive – one of the most glamorous destinations and an unparalleled hub for luxury and fashion – is at the forefront of a new order. At a moment when Los Angeles is emerging as the new, global cultural capital, Rodeo Drive is enjoying a period of growth and vitality. Its unique and iconic sense of history and place, and the personal service and creative vision of today’s most sought-after brands, provides our discerning visitors from around the world with a compelling and bespoke experience like no other."