“THE JET AGE”
RODEO DRIVE CONCOURS BOMBARDIER AEROSPACE
AND FLEXJET CELEBRATE LEARJET'S 50TH ANNIVERSARY
BEVERLY HILLS, Calif. -- Tens of thousands gathered on Rodeo Drive to celebrate Father’s Day with the biggest turnout ever for the annual Concours d’Elegance event. The Concours was founded over 20 years ago and has become a Father’s Day tradition and been named as one of the “300 Unmissable Events in the World.”
This year’s theme of the “The Jet Age” took to the street and the skies with 150 cars and welcoming the Learjet 85 as the first aircraft to ever be parked on legendary Rodeo Drive. In the skies above, the Goodyear Blimp circled while various news helicopters hovered and private jets sped by tipping their wings in honor of Learjet’s 50th Anniversary.
“The Jet Age marked a time when carmakers from post World War II through the arrival of the super sonic Concorde in the ‘70s redesigned their automobiles to highlight the most extreme designs reflecting streamlining and speed! We had a thrilling exhibit reflecting these often outrageous designs,” said Concours Chairman Bruce Meyer.
“The City was proud to partner with the Rodeo Drive Committee on what has become the largest public event in the city and an annual Father’s Day tradition for our residents and visitors. It celebrates the convergence of style, cars and entertainment as only Beverly Hills and Rodeo Drive can do,” says Beverly Hills Mayor John Mirisch.
In honor of the 50th anniversary of Learjet, the centerpiece of this year’s Concours was the public premiere of the new $18 million Learjet 85 aircraft model, which will be delivered in this coming year. The Learjet 85 is designed by Bombardier Aerospace, the world’s largest business aviation manufacturer, and is available for fractional jet ownership exclusively through Flexjet.
The Porsche 911 also celebrated its 50th Anniversary as the honored automotive marque of the 2013 Rodeo Drive Concours. Porsche Beverly Hills presented an exciting historical exhibition from the original 911 built in 1963 to today's newest model on display along the Via Rodeo and the 200 block of Rodeo Drive.
“We are thrilled to celebrate the 50th Anniversaries of Learjet and Porsche 911 as our 2013 Honored Marques,” said Jim Jahant, President of the Rodeo Drive Committee. “Both brands represent the style, performance and legend that has become synonymous with Rodeo Drive.”
The 300 block featured autos inspired by the Jet Age with smooth aero-dynamic body shapes from the 1950s and 60s, representing the optimism of the future with exciting visual elements such as fin tails, chrome-plated steel grilles and white-wall tire applications.
Highlights were the one-of-a-kind Ghia “Gilda,” named after Rita Hayworth’s famous role in the movie of the same name, which won “Best of Show” for Scott Grundfor of San Luis Obispo, and celebrity car enthusiast Jay Leno’s Chrysler Turbine, which received “The Jet Age” award. Both cars featured jet turbine engines and encapsulated what the Jet Age was all about. The 400 block once again showcased “The Best of the Best” with pre-1975 classic cars of any brand considered by the show’s curators.
McLaren Automotive and The Auto Gallery were thrilled to present their all-new hypercar, the McLaren P1. Designed in a wind tunnel, the all-carbon fiber P1 boasts over 900 horsepower via the combined forces of its twin-turbo V8 and hybrid electric drivetrain. With an estimated 1,500 lbs. of downforce and Formula 1-derived technologies, the McLaren P1 offers drivers the highest performance road car the world has ever seen.
The Batmobile made a very special appearance in “The Jet Age” collection of cars. Designed exclusively for the 1966 motion picture Batman based on the popular TV series, the Batmobile was styled and engineered with the many different special effects innovations by Barris Kustom Industries. Originally it started off as the $250,000 1955 Lincoln Futura concept car. George Barris is known throughout the world as the 'original' King of Kustomizers and attended this year’s event, winning “The Rockstar” award. His creations are legendary in the world of television and motion pictures including the likes of the original television series such as “The Munsters,” “The Beverly Hillbillies” and “Nightrider.” The original Batmobile from the TV show was sold earlier this year for a world record $4.6 Million dollars surpassing the price paid for the 1960’s original James Bond Aston Martin.
Airstream showed off the new 28’ "Land Yacht." Priced at more than $130,000, the Land Yacht is the product of an international collaboration between Airstream, Tecnoform S.p.A., maker of fine cabinetry, and the design studio of Officinia Italiana Design. The resulting interior is truly yacht-like and incorporates elements from the world’s finest luxury watercraft.
There were also plenty of Ferraris. Ferrari Beverly Hills previewed its newest collections including the FF at Rodeo Drive and Santa Monica.
The O’Gara Coach Company displayed a full slate of next generation Automobiles from their collection of top automotive marques including the new Lamborghini Aventador Roadster, the superlative Aston Martin Vanquish, the unparalleled Bugatti Veyron Grand Sport, the exhilarating new Bentley GT Speed Convertible, and the highly anticipated Rolls-Royce Wraith. Fitting of the Concours¹ Jet Age theme, these vehicles represent the
future of automotive performance and luxury, pushing the boundaries of design and engineering.
Motorcycles also got their moment in the sun as well with jet-inspired bikes such as the custom 2012 Moto Guzzi Dust-Bin 750 on display by STORAGE WARS’ Barry Weiss and Pro-Italia Motors.
The Rodeo Drive Concours d’Elegance is produced by the Rodeo Drive Committee in association with the City of Beverly Hills. Presenting sponsors included Flexjet and Bombardier. Additional sponsors included Porsche Beverly Hills; Auto Gallery; Ferarri Beverly Hills; O’Gara Coach Company; Gearys Beverly Hills; Beverly Hills Conference & Visitors Bureau; IWC Shaffhausen; Airstream; Auctions America; Brooks Brothers; Beverly Wilshire, a Four Season’s Hotel; Chivas Regal, Kosta Boda; Luxe Hotel Rodeo Drive; Lladro; Mercedes-Benz Beverly Hills; and Fatburger.
The annual Father’s Day tradition featured a wide variety of vintage and racing cars and motorcycles lining Rodeo Drive north from Wilshire Boulevard to Santa Monica Boulevard. The world-class show is free and open to the public. For more information, please visit rodeodrive-bh.com.